Permit Them To Eat Cookies! Michel et Augustin Creates Community and Bonding Opportunities Around Kooky Confections
The small Version: whenever Marie Antoinette mentioned, “allow them to eat meal,” it may have been because she was actually hogging most of the Michel et Augustin snacks for herself. Childhood mates Michel and Augustin met in middle school, and, once they discovered their particular sex 9-to-5 tasks become unfulfilling, they started a cookie organization with a foundation in French pastry. Fast forward 13 many years, and two buddies have actually offices in France and ny and are also seducing the world the help of its cookies, pastries, yogurts, mousses, as well as other sweets made with simple, pronounceable ingredients. The duo in addition instructs aspiring bakers that learning the ability of French pastry is attainable through their cookbooks and interactive open household classes. Michel and Augustin’s dream is simple: to help make the globe laugh and bond over a shared passion for sweets.
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The storyline of Michel et Augustin began just sufficient. Two young men began palling around in middle school and turned into great friends. But, much like numerous teenage friendships, the two parted techniques after graduation to follow along with their paths.
Michel discovered himself in financing in ny, and Augustin was actually involved in advertising for Air France. But both eventually became disillusioned with all the 9-to-5 routine of this business world. They reconnected and duo devised a wild intend to find out all 1,263 bakeries in France and establish the basics of ideal confectioneries the country was required to offer. They typed a novel about this â their particular very first cooperation!
After finishing their particular quest, in 2004, Michel and Augustin aproned-up and place on a fresh adventure: baking in Augustin’s home. Their unique goal was to generate a line of cookies alongside sweets made with 100% natural ingredients and really love. And, after tirelessly screening and sampling a lot more than 300 recipes, their basic mixture was given birth to: the small circular butter cookie. Michel et Augustin was given birth to!
The pair discovered rapid success, in addition they always innovate a lot more delicious creations, such as for example a decadent yogurt in a container, which had been discovered only once Michel and Augustin understood their valued cow could create a lot more than butter. They sell their products or services aided by the trademark “kookiness” as well as the happiness they infuse to their delicious snacks.
Spreading a Love for French Pastry across World
Michel et Augustin is approximately more than just creating a delicious cookie. The firm is actually bent on attracting from France’s rich culinary record generate masterful sweets.
“It’s not just about snacks â it is more about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “everything we make is linked to French pastry practices. We a truly powerful relationship with pastry making as an organization.”
But Lily told you an affinity for and expertise of French pastry is not just kepted for your product designers (they refer to them as the “recipe group”) at Michel et Augustin. Part of the business’s kooky culture is discussing the love and knowledge of pastry producing very every member of the team, in France and Brooklyn, can teach becoming a French pastry cook and do the national examination (acknowledged a “C.A.P.”). In this manner, everyone can participate in innovating new meals and speak knowledgeably with followers, customers, and people.
“weekly in France and when four weeks in ny, all of our Banana Farm (“office”) turns into a pastry class where we are going through a vintage program of French pastry and instruction when it comes down to official certification,” she said. “no matter if you are web site designer or perhaps in revenue â the opportunity is actually encouraged for all.”
Though Michel et Augustin offers an even more expansive product line in France, the company sticks towards exact same principles and axioms of design for every items.
“the fact our items have as a common factor is actually a proper awareness of style also to the ingredients,” Lily mentioned. “We concentrate on the high quality and convenience in the ingredients, and attempt to keep carefully the element listing as pronounceable as possible.”
This outcomes not just in a tasty decadence, but in addition a goody possible feel good about consuming with your special someone.
An accumulation of Treats ideal for discussing With Your Sweetheart
Thereis just anything about revealing sweets that begins the afternoon appropriate or ends up a fantastic date. And Michel et Augustin’s designs happened to be designed for simply these events.
“It’s a moment in time of extravagance after a night out together,” Lily stated. “its delicious and made with thoroughly clean elements, and this helps to make the minute much much better. It feels very good to indulge.”
With so many worthy snacks to choose from, there isn’t any need to pick only one. While there’s a lot of a lot more possibilities in France â from chocolate mousse to decadent yogurts and, definitely, unique snacks â there are lots of available options in america at the same time.
Lily was rapid to advise the perfect goodies to give to or appreciate with this someone special.
“the popular cookie is our very own 4-Cookie Squares,” she stated. “they’re like little square tarts, are available in three styles, and will be very easily provided. We supply Cookie Buttons, that are hazelnut candy chip snacks with hazelnut ganache in. They arrive in packages of two â one for my situation, choice for you!”
For couples just who love their own morning routine together, Lily told all of us Puff Palmiers tend to be an attractive a.m. option.
“they’ve been puff pastry and taste like Elephant Ears,” she said. “They can be awesome light and flaky and ideal for discussing more than breakfast with coffee or at beverage time.”
Whether your honey are chocoholics or appreciate the sensitive butteriness of caramel (or all things in between), Michel et Augustin provides a deserving treat for revealing (or sneaking down with on your own clandestine cookie event).
Become involved In the Banana Farm
Michel et Augustin’s approach is the fact that joy of sweets is in the posting. Therefore it should be no shock community wedding is actually a sizable an element of the businesses company mission. Many people are invited to eliminate in and chat (and style snacks) at their unique Banana Farms (practices) in Paris, Lyon, or Brooklyn.
This mindset started in the very beginning of the company and is part of the key. And Lily noted this philosophy is actually exemplified in the organizations open houses.
“straight away, Michel and Augustin opened up the doors of the apartment to neighbors, friends, clients, and passersby, for people to provide them feedback, to taste snacks, to flavor brand-new dishes these were screening, and also to hang out with these people and discuss whatever were doing,” she said. “It’s a thing that’s important to you these days.”
Open home at Banana Farm occurs regarding the basic Thursday of each month in France and ny. Lily informed us these activities provide an easy method the company provide back once again to the community by teaching all of them concerning history and techniques of French pastry.
“We invite every person, household, buddies, clients, and people ahead show meals,” she mentioned. “We do style exams, focus groups, and play video games. It really is an actual area event.”
It’s not only enjoyable and tummy-pleasing to wait, but if you do not have a cookie partner, consider the rest of the dessert aficionados you might meet in the Banana Farm. All things considered, if someone else likes Michel et Augustin treats, you realize they have good style, and you should have one thing to bond over.
Michel et Augustin: invested in Random Acts of Kookiness
In true Michel and Augustin kind, the duo began a Random Acts of Kookiness effort to motivate and excite the public. From a tribute to Michael Jackson for the cookie rectangular event in addition to their torrid Greek account, Michel and Augustin infuse hilarity and pleasure into all they are doing. You can observe exactly why their unique snacks are so addictive â they’re made out of 100 % natural ingredients and good vibes.
Up then for any company is another cookbook whose goal is to greatly help all of us audience as well as others overcome the intimidation connected with French pastry.
“We’re creating a French pastry cookbook when it comes to me, and it’s really about having fun with these hard quality recipes,” Lily mentioned. “we are busting it down and saying you can do it. When we can, anybody can, and now we’re discussing the development.”
Michel et Augustin normally looking to start its popular chocolate mousse in america.
“the dream in regards to our candy mousse is seduce America’s taste buds.”
And, after sampling their snacks as well as other snacks, the usa is without doubt in for an extended love affair with this mousse.
